Content Refresh Strategy
Implemented a content refresh strategy that improved organic rankings for key pages and increased organic traffic by 120%.
The Challenge
EducationFirst, a leading online education platform, was facing several challenges with their content strategy:
- Declining organic traffic despite having a large content library
- Outdated content that no longer reflected current educational practices
- Dropping keyword rankings for previously high-performing pages
- Limited resources to create entirely new content
The Solution
After conducting a comprehensive content audit of EducationFirst's website, we developed a strategic content refresh approach focused on three key areas:
1. Content Audit & Prioritization
- Conducted a comprehensive audit of all existing content
- Prioritized content for refresh based on potential impact
2. Content Optimization & Update
- Updated outdated information with current educational practices
- Enhanced content structure with improved headings and formatting
3. SEO Enhancement
- Conducted fresh keyword research to identify new opportunities
- Improved internal linking structure to boost authority of key pages
Significant Improvement in Organic Performance
Our content refresh strategy delivered exceptional results for EducationFirst
Increase in Organic Traffic
Significant growth in organic search traffic to refreshed content pages.
Improvement in Keyword Rankings
Higher rankings for target keywords, with many moving to page 1 of search results.
Increase in Lead Generation
More visitors converting into leads for EducationFirst's courses and programs.
Related Projects
Explore more projects from our portfolio
PPC Campaign Optimization
Client: HomeServices
Optimized Google Ads campaigns resulting in a 40% reduction in cost per acquisition and 65% increase in conversion rate.
View Project
E-commerce Product Descriptions
Client: FashionRetail
Created compelling product descriptions for an e-commerce fashion retailer that increased product page conversions by 80% and reduced bounce rate by 40%.
View ProjectReady to Revitalize Your Content?
Let's work together to refresh your content and drive better results