PPC Campaign Optimization
Optimized Google Ads campaigns resulting in a 40% reduction in cost per acquisition and 65% increase in conversion rate.
The Challenge
HomeServices, a growing home services company, was facing several challenges with their Google Ads campaigns:
- High cost per acquisition (CPA) eating into profit margins
- Low conversion rates despite high ad spend
- Poorly structured campaigns with broad keyword targeting
- Ineffective ad copy that wasn't resonating with their target audience
The Solution
After conducting a comprehensive audit of HomeServices' Google Ads account, we developed a strategic optimization plan focused on three key areas:
1. Campaign Restructuring
- Reorganized campaigns by service type and location for better targeting
- Implemented tighter keyword groups with more specific match types
2. Ad Copy Optimization
- Created compelling ad copy focused on unique selling propositions
- Implemented A/B testing to identify the most effective messaging
3. Landing Page Improvements
- Redesigned service-specific landing pages with clear calls-to-action
- Improved page load speed and mobile responsiveness
Significant Improvement in Campaign Performance
Our PPC optimization strategy delivered exceptional results for HomeServices
Reduction in Cost Per Acquisition
Significant decrease in the cost to acquire new customers through Google Ads.
Increase in Conversion Rate
More visitors taking desired actions after clicking on ads.
Improvement in ROAS
Better return on ad spend, delivering more value for each dollar invested.
Related Projects
Explore more projects from our portfolio
Social Media Brand Building
Client: HealthyLife
Created and executed a social media strategy that increased engagement by 200% and grew the follower base by 15,000 within six months.
View Project
Content Refresh Strategy
Client: EducationFirst
Implemented a content refresh strategy that improved organic rankings for key pages and increased organic traffic by 120%.
View ProjectReady to Maximize Your Ad Spend ROI?
Let's optimize your PPC campaigns for better performance and lower costs